brief PnG

Competitivity study of the tuna subsector: Papua New Guinea.
Index:
Part One: Diagnosis of the processing subsector of tuna.
1.1. Vision of the economy of Papua New Guinea.
1.2. General Information
1.2.1. History of Productivity and Competitivity of the sector.
1.2.2. Exterior Commerce:
1.2.2.1. Regulations, barriers, commercial agreements with Third Countries and incentives for the export market.
1.2.2.2. Statistics of the most relevant or key commercial exterior commerce (volumes, values and prices).
1.3. Government Sector
1.3.1. Macro economical and social conditions
1.3.2. Risks and benefits for the private production sector.
1.3.3. Business Climate.
1.4. Financial Sector
1.4.1. Availability of financing.
1.5. The Fishing sector in Papua New Guinea: Subsector Tuna processing.
1.5.1. Everything about the tuna processing sector: Legal area of control, normative, Employment (Hourly costs), Production, consummation per capita.
1.5.2. Production and Commercialization: Products, presentations.
Part Two: BENCHMARKING Papua New Guinea.
2. Market Data
2.1. Market demands of the countries that will import the processed tuna.
2.2. Description of- and information about the distribution channels
2.3. Promotion and commercialization strategy
2.3.1. Promotional strategy for the tuna processing subsector
2.3.2. Geographical diversification strategy
2.3.3. Market maintaining strategies and strategies for the brand positioning, including information of the origins (brand/country) of the products
2.3.4. Strategical alliances between processors.

This is the first time

This came as shocking to me as it might be to you, after all this time, this is the first time I really said what I want, and how I want it. I've never done this before.. I mean in a consciously I act in harmony between my mind and my mouth...

first. about my job. I want to have a better job and opportunity and this should have been my time now... usually whether caused by fear or hesitation, I tend to lower my salary expected. sad is it?

but not today... I said it with confidence and enuff argument to back it up...I am experienced and well prepared now.. this should have been done looong time ago.

second. about my life, I want to have more attention from you. you never really care about me do you...what you really care about is yourself and how you would get it.
today. I said what I want and feel...I dont like this and I want to be treated differently from now on.


and...that feels awesome...and doing it in a conscious mind make it even better.

I wonder why I didnt do it all this time...

Saat masa lalu menyapa,

udah lebih dari 3 tahun ga ketemu si batak gila ini satu..yang kalo ngomong pasti nadanya melengking kayak kejepit lemari

blah...why is it coming again..and disturb my happiness..???

Creative Pricing Strategy

Why I chose to share it with you ? it’s because I’ve learn good information regarding setting up price in time of crisis.

The seminar was held by Frontier Handy Irawan and presenting Hasnul Suhaimi the Director of excelkomindo as the speaker.

He is smaller that I imagine a director would be but, has a various ideas in time of desperation. The story begins with his ideas of increasing subscriber, the market did not respond to any program he has launch…what to do next? He was looking for xl positioning…

It started out from esia’s ad of “ Rp. 1000 per Hour” campaign…this make him realize that there is no category between CDMA and GSM…even tough esia’s coverage, service and quality was far below xl they could steal the market attention by pointing the fact that using esia is a lot cheaper, and the market react.. esia’s subscriber increase…

His idea is to wipe out the competitor mapping and put CDMA and GSM at the same category…they are all competitor so what strategy he chose to win…

1. lower the price
2. increase volume
3. profitable growth (revenue increase)

That’s when he launch Rp. 25 /sec campaign (by calculation it means 25% discount for xl users)….the market didn’t react. At this time he conclude that the market did’t like the idea of 25% discount…

He then turned to the ARPU, which is only about 2 minutes per users, the idea is to lower the price but at the same time increase the revenue…

Rp. 10/sec after 2 minutes --> Rp. 1 for the rest of the time you called. It’s about 50% discount. Then the market react, xl gain about 18% subscriber market share.

But the trick is…really pay attention on how to communicate this pricing strategy… yep…communication is the key to market respond… it’s the Rp. 1 that was used for the campaign…regardless the 2 minutes calling condition the user obliged to do. Jackpot !!!

Great story…I could use it somehow in my company…

Quote:
Pricing is just Pricing, it’s how you communicate your price that matters..

What will happen if you don’t do anything …”I’m fired”
What will happen if you do something and failed?...”I’m Fired”
Than you have nothing to loose, Just try it!...

Xl is not at the best coverage, service and quality….and not the cheapest in price…”if your not at the best value and not at the best price…your in the middle which means you’re stuck.

PORTFOLIO

Since I believe adding portfolio to my CV would give more information on how I react and solve marketing and promotion problems. I've decided to put it in here...

The Idea is to explain my way of thinking and the strategy I've chosen to overcome the problems, be sure to check on my notes next...! ;)

Indra Ardian ST.

Jl. Ampera Raya Kav. Polri B III no 87 Jakarta 12550

Home : +62 21 7804146 Mobile : +62 813 8020 9990

C

urriculum Vitae

Name	:	Indra Ardian
Place/Date of Birth	:	Plaju, Palembang. May 17th 1974
Address E-mail	: :	Jl. Ampera Raya Kav. Polri B III No. 87 Jakarta Selatan 12550 indra.ardian@gmail.com
Phone Number	:	(021) 7804146 – 7802102
Mobile Religion Skill Computer Skill Personality	: : : : :	0813 80 20 9990 021 - 70479010 Moslem Communication, Analytical, Project Planning, Negotiation, Leadership. Adobe Photoshop, Swish, Windows Office, Corel Draw, Power Point, all Mac OS X Application. Fast learner, Creative, Team player, Outgoing.

Formal Education

1993-2003 Bandung Islamic University, Majored in Urban and Regional Planning

1989-1992 Senior High School at SMAN 21 Jakarta

1986-1989 Junior High School at SMPN 74 Jakarta

Working Experience

• Business Manager, Wizard Advertising Agency, Jakarta (June 2006 – present). Provide Promotion business plan, proposals, managing major accounts and maintaining good relation with clients, government and vendors. Some of our satisfied clients are: Castrol Indonesia, Aston International Indonesia, Pathlab Malaysia and Indosat

• Account Manager, Wizard Advertising Agency, Jakarta (April 2005 – June 2006). I am responsible for attaining new clients, manage and supervise an account. Provide Communication Plan for Clients and Briefs for media strategy, creative and production purposes. Some of our satisfied clients are: Gulf Oil International, Allianz, Lotte Indonesia and Danar Hadi.

• Program Director, Ethnic Radio Jakarta (September 2004 - April 2005) My Responsibilities are program development and operations, determining radio focus, segmentation, scheduling, announcer recruitment and training. Conducting a new approach called “Community Development Program” to create mutual growth between Radio and Institutions.

• Research & Development Manager, U FM radio Jakarta (December 2002- February 2003).

• Program Director, U FM radio Jakarta (July-December 2002).

• Producer:

• Tiara Sunsilk 2000, Ardan Radio (August 2001-January 2002). I was responsible for developing local radio program, creating and organizing quizzes along with the reports in conjunction with The Nationwide Tiara Sunsilk Event.

• Obran (Obrolan Ramadhan), Ardan Radio, (November-December 2001).

• Nightmare Side, Ardan Radio (August–November 2001). Obran (Obrolan Ramadhan), Ardan Radio, (December 2000-January 2001).

• Clear Top Ten Award 2001, Ardan Radio (1-23 September 2001).

• Creative Team, Ardan Radio (January 2000-January 2002). Exploring the possibilities of potentially interesting programs, giving material contributions for the on-air and off-air programs.

• Announcer, Ardan Radio, Bandung (July 1998-June 2002).

• Reporter and Interviewer

• Ronan Keating in Concert, Interviewer, Ardan Radio (January 2002).

• The Corrs Live In Blue Concert Jakarta, Reporter, Ardan Radio, (October 2001).

• Westlife Live in Concert Jakarta, Interviewer, Ardan Radio, (November 2000).

• Engineer:

  • Researcher, Perancangan Jalur Pejalan Kaki di Koridor Jalan Braga Kota Bandung (January-August 2003). Research for the last assignment to graduate from UNISBA.

  • Planner Assistant, job training at PT. Asthawahana Consultama Bandung, Project of RDTRK Kota Bogor Utara, Analysis and Plan reports.

• Master of Ceremony

• Resep Oke Rudy Off-Air, Bogor, 2004

• The Dream Car, Ferrari and Maseratti Key Turn Exhibition, The Peak Café Bandung as Master of Ceremony May 2001.

• Game Master Coca Cola Red Dawn 2002 (A Goes-to-School Program from Coca Cola Company).

• Game Master Coca Cola Red Dawn 2001.

Courses and Training

• Air Talent Training by Eko Junor, Junor Audi Media, Bandung, September 2001.

• Accept a Full Scholarship for Announcer Course at Broadcast Studio Bandung, July 1997.

• English course at Lembaga Bahasa LIA (Basic to Intermediate level, 1991).

Achievement

• Managing Indosat as Major Client June 2007-present

• Obtaining Overseas Client (Malaysia) as retaining account, January-March 2007

• Placing Print ad in Hali Magazine, England, March 2006

• Bring Wizard Advertising to Allianz registered and official agency January-July 2006

• MURI (Museum Rekor Indonesia) acknowledgement for “I Love U” Game as the game creator and game system inventor, U FM Jakarta, 22 December 2002.

• The Best Game Master Coca Cola Red Dawn 2002 (A Goes-to-School Program from Coca Cola Company).

• 99ers Magazine’s Cover, May 2002.

• The Best Game Master Coca Cola Red Dawn 2001.

Seminar and Organizing Experience

• Motivator/Speaker, Bens Radio Annual Meeting, Jakarta, January 2005.

• Al Izhar Radio Day, Trainer, Jakarta, November 2004.

• Seminar attendee of “Paradigma Perencanaan Tata Ruang di Indonesia dalam Menghadapi Era Globalisasi”, National Congress of Forum Mahasiswa Perencana Indonesia, 25-29 November 1995.

• Vice President of Planology HIMA (Himpunan Mahasiswa), Faculty of Engineering, Bandung Islamic University, 1994.

• Chairman of OSIS (Organisasi Siswa Intra Sekolah) SMAN 21 Jakarta, 1990-1991.

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