zoyamahesa

Pisau bermata 2

A friend of mine came to the office, and look for another way in cracking his brain to solve the problems in his branch,

yes this is about voucherone. but the thing is youre not really doing it.

kalo lo nanya ama gue gimana caranya ya seperti yg gue bilang tadi di meeting, cari di territory tersebut lo punya kompetitor siapa, market kita bagaimana, dalam 3 bulan siapa yang akan lo terjunkan, dan bagaimana lo akan mengarahkan mereka, targetnya apa

dari total RS di sana kira2 berapa yang bisa lo akuisisi,

if you ask me, that's the kind of thing I would do

anyway, you know me, I'd rather have you become hero rather than a loser.

brief PnG

Competitivity study of the tuna subsector: Papua New Guinea.
Index:
Part One: Diagnosis of the processing subsector of tuna.
1.1. Vision of the economy of Papua New Guinea.
1.2. General Information
1.2.1. History of Productivity and Competitivity of the sector.
1.2.2. Exterior Commerce:
1.2.2.1. Regulations, barriers, commercial agreements with Third Countries and incentives for the export market.
1.2.2.2. Statistics of the most relevant or key commercial exterior commerce (volumes, values and prices).
1.3. Government Sector
1.3.1. Macro economical and social conditions
1.3.2. Risks and benefits for the private production sector.
1.3.3. Business Climate.
1.4. Financial Sector
1.4.1. Availability of financing.
1.5. The Fishing sector in Papua New Guinea: Subsector Tuna processing.
1.5.1. Everything about the tuna processing sector: Legal area of control, normative, Employment (Hourly costs), Production, consummation per capita.
1.5.2. Production and Commercialization: Products, presentations.
Part Two: BENCHMARKING Papua New Guinea.
2. Market Data
2.1. Market demands of the countries that will import the processed tuna.
2.2. Description of- and information about the distribution channels
2.3. Promotion and commercialization strategy
2.3.1. Promotional strategy for the tuna processing subsector
2.3.2. Geographical diversification strategy
2.3.3. Market maintaining strategies and strategies for the brand positioning, including information of the origins (brand/country) of the products
2.3.4. Strategical alliances between processors.

This is the first time

This came as shocking to me as it might be to you, after all this time, this is the first time I really said what I want, and how I want it. I've never done this before.. I mean in a consciously I act in harmony between my mind and my mouth...

first. about my job. I want to have a better job and opportunity and this should have been my time now... usually whether caused by fear or hesitation, I tend to lower my salary expected. sad is it?

but not today... I said it with confidence and enuff argument to back it up...I am experienced and well prepared now.. this should have been done looong time ago.

second. about my life, I want to have more attention from you. you never really care about me do you...what you really care about is yourself and how you would get it.
today. I said what I want and feel...I dont like this and I want to be treated differently from now on.


and...that feels awesome...and doing it in a conscious mind make it even better.

I wonder why I didnt do it all this time...

Saat masa lalu menyapa,

udah lebih dari 3 tahun ga ketemu si batak gila ini satu..yang kalo ngomong pasti nadanya melengking kayak kejepit lemari

blah...why is it coming again..and disturb my happiness..???

Creative Pricing Strategy

Why I chose to share it with you ? it’s because I’ve learn good information regarding setting up price in time of crisis.

The seminar was held by Frontier Handy Irawan and presenting Hasnul Suhaimi the Director of excelkomindo as the speaker.

He is smaller that I imagine a director would be but, has a various ideas in time of desperation. The story begins with his ideas of increasing subscriber, the market did not respond to any program he has launch…what to do next? He was looking for xl positioning…

It started out from esia’s ad of “ Rp. 1000 per Hour” campaign…this make him realize that there is no category between CDMA and GSM…even tough esia’s coverage, service and quality was far below xl they could steal the market attention by pointing the fact that using esia is a lot cheaper, and the market react.. esia’s subscriber increase…

His idea is to wipe out the competitor mapping and put CDMA and GSM at the same category…they are all competitor so what strategy he chose to win…

1. lower the price
2. increase volume
3. profitable growth (revenue increase)

That’s when he launch Rp. 25 /sec campaign (by calculation it means 25% discount for xl users)….the market didn’t react. At this time he conclude that the market did’t like the idea of 25% discount…

He then turned to the ARPU, which is only about 2 minutes per users, the idea is to lower the price but at the same time increase the revenue…

Rp. 10/sec after 2 minutes --> Rp. 1 for the rest of the time you called. It’s about 50% discount. Then the market react, xl gain about 18% subscriber market share.

But the trick is…really pay attention on how to communicate this pricing strategy… yep…communication is the key to market respond… it’s the Rp. 1 that was used for the campaign…regardless the 2 minutes calling condition the user obliged to do. Jackpot !!!

Great story…I could use it somehow in my company…

Quote:
Pricing is just Pricing, it’s how you communicate your price that matters..

What will happen if you don’t do anything …”I’m fired”
What will happen if you do something and failed?...”I’m Fired”
Than you have nothing to loose, Just try it!...

Xl is not at the best coverage, service and quality….and not the cheapest in price…”if your not at the best value and not at the best price…your in the middle which means you’re stuck.

PORTFOLIO